The Puerto Plata Report: news and travel info from the Dominican Republic's north coast

Puerto Plata advances in brand development

23 JAN 2013– The Northern Hotel Association (Ashonorte) together with The Tourism Cluster of Puerto Plata and the Chamber of Commerce hosted a conference entitled “Development and Importance of branding Destination”, delivered by product branding expert Sergio Forcadell.
This event also served to highlight the progress made ​​so far developing the brand Destination Puerto Plata, presented by Gregory Dunn and Brian Klein of the Global MMGY marketing agency.
Over the coming months the agency will develop brand strategy and visual identity and then follow up with a marketing plan and promotional campaign development, which is expected to be ready for summer.

Filed Under: Puerto Plata Regional NewsPuerto Plata News

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